Fernando Pavon: Emiliana Winery

Fernando Pavon who is the export manager for Emiliana, the leading winery in organic farming, spoke to us about the importance of making good quality wine. He emphasized that in order for consumers to want to buy a product, they need to know the story behind it. Having good quality, a good story, and an affordable price are the main focal points for Emiliana Winery. For those interested in tasting an organic Chilean wine, Walnut Crest, a separate label under the Emiliana brand can be found in the U.S. as well. I have found it interesting that not only Emiliana but many other Chilean wineries focus on this importance in educating consumers about the story behind their wines. The focus is not so much on selling extreme quantities but rather selling a product of importance. For Emiliana, the important part is the usage of the earth and to maintain a sustainable environment that will not only enhance the wines they make, but the world as well. The estate is extremely beautiful with Llamas and other livestock freely roaming around. This winery can really be appreciated for not just stating that they make a sustainable product but by following through with every move they make. If you would like to follow Fernando on twitter (fpavon), he has many insights that appeal to any wine lover and I would encourage you to try the Emiliana label yourself. I just bought their Novas Syrah today and would definitely recommend it to anyone! Cheers.